Before I jump into my thoughts on the whole thing, I want to hear from you. Did you wait in line at 6am to grab some Lilly Pulitzer pieces you couldn’t live without? What was your experience like? Did you wait in line, walk in, only to be disappointed in seconds? Were you online and clicking the refresh button over and over because the Target website crashed? Or were you one of the 5 lucky people who ran in, stacked your cart with half of the display case and headed for the cashier? I want to open this post up to everyone and let’s have a discussion about the Lilly experience!
As for me, no I did not participate in the Lilly madness yesterday. To be honest, the brand isn’t really my personal style. I have clients who love the brand and I totally respect their choice and will shop and style the heck out of some Lilly for them.
A friend sent me an article from Refinery 29 talking about the uproar of Lilly Pulitzer purists who were outraged that the brand would even dare to collaborate with the commoner Target. You gotta read through some of these comments and tweets to get a laugh. However, reading some of these comments made me think, was Lilly Pulitzer for Target mayhem really worth it? I mean yes, one side of the argument was it’s a high end brand at accessible prices for the masses. While the other side of the argument whined that the collaboration tainted the feeling of exclusivity the brand brings *and that it would hurt Lilly Pultizer. It sold out in minutes, I’m sure the brand is hurting all the way to the bank right now*.
My husband asked me my opinion and to be honest I’m torn. Yes we all want the expensive exclusive pieces that set us apart but at the same time, we all love a sale, we all love a bargain and I will probably go for the bargain 9 times out of 10. I received a tweet from someone on the east coast telling me they saw people wearing the real deal expensive Lilly as they rummaged through the Lilly racks at Target. I mean, really?
I have pieces from the Jason Wu, Prabal Gurung and Altuzarra collections that I went kinda nuts for. *So much so I bought three pieces from the Altuzarra collection while in early stages of labor in the hospital. It’s such a long day waiting for baby, gotta keep busy somehow right?* However, I don’t think I heard the argument that these colabos would hurt the designers and taint their luxury brands. Yesterday’s mayhem made me think, Lilly Pultizer for target, was it worth it?
You tell me.
Keeping it Confident – Patty